Privacy Policy

Last Updated: January 2025

Deluxe Art Homes ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website deluxearthomes.com or use our services.

1. Information We Collect

We may collect information about you in a variety of ways. The information we may collect includes:

1.1 Personal Data

Personally identifiable information, such as your:

Full name
Mailing address
Email address
Telephone number
Property address
Financial information (for project financing)
Any other information you voluntarily provide to us

1.2 Derivative Data

Information our servers automatically collect when you access our website, such as:

Your IP address
Browser type and version
Operating system
Access times and dates
Pages viewed
Referring website addresses
Device information

1.3 Financial Data

Financial information related to:

Project quotes and estimates
Payment processing
Credit card information (processed securely through third-party payment processors)
Banking details for transactions

1.4 Mobile Device Data

If you access our website via a mobile device, we may collect:

Device ID and type
Mobile network information
Mobile operating system
Unique device identifiers
Location data (with your permission)

1.5 Project-Related Data

Information specific to construction and remodeling projects:

Property details and specifications
Design preferences and inspirations
Photos and videos of your property
Architectural plans and blueprints
Project timelines and milestones
Communication records related to your project

2. How We Use Your Information

We use the information we collect to:

2.1 Service Delivery

Provide, operate, and maintain our construction and remodeling services
Process your project requests and consultations
Communicate with you about your project status
Coordinate with our team, subcontractors, and suppliers
Schedule appointments and site visits
Monitor project progress through our camera systems (with your consent)

2.2 Business Operations

Process payments and maintain financial records
Send administrative information, updates, and security alerts
Manage customer relationships and support requests
Improve our services and develop new offerings
Conduct market research and analysis

2.3 Marketing and Communications

Send you newsletters, promotional materials, and special offers
Share project showcases and transformations (with your permission)
Provide customer testimonials and case studies
Respond to inquiries and provide information about our services

2.4 Legal and Compliance

Comply with legal obligations and regulatory requirements
Enforce our Terms of Service and other agreements
Protect our rights and prevent fraud
Resolve disputes and troubleshoot problems

3. Disclosure of Your Information

We may share information we have collected about you in certain situations:

3.1 By Law or to Protect Rights

If required by law or legal process
To comply with government requests
To protect our rights, privacy, safety, or property
To enforce our Terms of Service

3.2 Third-Party Service Providers

We may share your information with third parties that perform services for us:

Payment processors (credit card companies, banks)
Project management software providers
Cloud storage services
Email service providers
Analytics services
Marketing platforms

3.3 Business Partners

Material suppliers (stone, flooring, cabinetry)
Subcontractors and trade professionals
Architects and designers (with your consent)
Financial institutions for project financing
Other companies within the Deluxe Art Group ecosystem:
- Deluxe Art Home Improvement
- Deluxe Art Stone
- Kitchen Bath Design

3.4 Marketing Communications

With your consent, we may share your project photos and testimonials:

On our website and social media platforms
In marketing materials and advertisements
In portfolio presentations to potential clients

3.5 Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition:

Your information may be transferred to the acquiring entity
We will notify you before your information becomes subject to a different privacy policy

4. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information:

4.1 Right to Know

You have the right to request:

Categories of personal information we collected
Categories of sources from which we collected information
Our business purpose for collecting information
Categories of third parties with whom we share information
Specific pieces of personal information we collected about you

4.2 Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

4.3 Right to Opt-Out

You have the right to opt-out of the sale of your personal information. Note: We do not sell personal information.

4.4 Right to Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

4.5 How to Exercise Your Rights

To exercise these rights, contact us at:

Email: [privacy@deluxearthomes.com]
Phone: [Company Phone Number]
Mail: 790 Commerce Place, Myrtle Beach, SC [ZIP Code]

We will verify your identity before processing your request and respond within 45 days.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information:

5.1 Physical Security

Secure office facilities with controlled access
Locked storage for physical documents
Secure disposal of sensitive materials

5.2 Technical Security

SSL/TLS encryption for data transmission
Secure servers and cloud storage
Regular security audits and updates
Access controls and authentication
Firewall and intrusion detection systems

5.3 Organizational Security

Employee training on data privacy
Confidentiality agreements with staff and contractors
Limited access to personal information on a need-to-know basis
Regular review of security practices

Note: No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only as long as necessary:

6.1 Active Projects

During the entire project lifecycle
For warranty and support purposes (typically 1-10 years after project completion)
As required for legal and tax obligations (typically 7 years)

6.2 Marketing Communications

Until you unsubscribe or request deletion
In accordance with applicable marketing laws

6.3 Legal Requirements

As required by applicable laws and regulations
For dispute resolution and legal proceedings

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies:

7.1 Types of Cookies

Essential Cookies: Necessary for website functionality
Analytics Cookies: Help us understand how visitors use our website
Marketing Cookies: Track visitor behavior for advertising purposes
Preference Cookies: Remember your settings and preferences

7.2 Cookie Management

You can control cookies through your browser settings. Note that disabling cookies may affect website functionality.

7.3 Third-Party Analytics

We use services such as Google Analytics to collect and analyze website usage data.

8. Third-Party Websites

Our website may contain links to third-party websites:

We are not responsible for their privacy practices
We encourage you to review their privacy policies
These third parties may collect information independently

9. Children's Privacy

Our services are not directed to individuals under 18:

We do not knowingly collect information from children
If we learn we have collected information from a child, we will delete it
Parents/guardians may contact us if they believe we have collected information from their child

10. International Data Transfers

If you are accessing our services from outside the United States:

Your information may be transferred to and processed in the United States
By using our services, you consent to such transfers
We comply with applicable data protection laws

11. Your Choices and Controls

You have several choices regarding your information:

11.1 Account Information

Update your contact information by contacting us
Request corrections to inaccurate information

11.2 Marketing Communications

Unsubscribe from emails via the link in each message
Opt-out of SMS messages by replying "STOP"
Contact us to opt-out of postal mailings

11.3 Camera Monitoring

You may request to disable project monitoring cameras at any time
Camera footage is stored securely and deleted according to our retention schedule

11.4 Data Access and Deletion

Request a copy of your personal information
Request deletion of your information (subject to legal obligations)

12. Do Not Sell My Personal Information

We do not sell your personal information to third parties.

Under California law, "sale" includes disclosing personal information for valuable consideration. We only share information with service providers who assist us in providing services to you.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time:

The "Last Updated" date will reflect the most recent changes
Material changes will be communicated via email or website notice
Continued use of our services after changes constitutes acceptance

We encourage you to review this Privacy Policy periodically.

14. Contact Us

For questions or concerns about this Privacy Policy, please contact us:

Deluxe Art Homes Part of the Deluxe Art Group

Address: 790 Commerce Place, Myrtle Beach, SC [ZIP Code]
Phone: [Company Phone Number]
Email: privacy@deluxearthomes.com
Website: www.deluxearthomes.com

For General Inquiries:

Email: info@deluxearthomes.com
Business Hours: Monday-Friday, 8:00 AM - 6:00 PM EST
Saturday: 10:00 AM - 4:00 PM EST

For Project-Specific Privacy Concerns: Contact your dedicated project manager or our customer service team.

15. Accessibility

We are committed to making our Privacy Policy accessible to everyone:

This policy is available in accessible formats upon request
Contact us if you need assistance understanding our privacy practices
We provide language translation services for non-English speakers

16. Specific Service Features

16.1 Project Monitoring Cameras

Cameras are installed only with your explicit consent
Footage is used solely for project monitoring and quality assurance
Access is limited to authorized project team members and you
Footage is stored securely and deleted after project completion
You may request footage deletion at any time

16.2 Virtual Consultations

Video consultations via FaceTime or similar platforms
Recordings are made only with your consent
Recordings are stored securely and used for project documentation
You may request recording deletion after project completion

16.3 Showroom Visits

In-person consultations at our Kitchen Bath Design location
Information collected during showroom visits is handled per this policy
Design preferences and material selections are stored for your project

17. Data Processing Purposes

We process your data for the following legitimate business interests:

Contract Performance: To fulfill our construction and remodeling contracts
Legal Obligations: To comply with tax, accounting, and regulatory requirements
Legitimate Interests: To improve services, prevent fraud, and maintain security
Consent: For marketing communications and project showcases

You have the right to object to processing based on legitimate interests.

18. Automated Decision Making

We do not use automated decision-making or profiling that produces legal effects or significantly affects you.

All significant decisions regarding your project are made by our experienced team members.

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy is part of our commitment to transparency and protecting your rights. The Deluxe Art family treats your information with the same care and respect we bring to transforming your home.